One of the easiest ways in which spam filters determine which messages are legitimate is by searching for certain key words popular with spammers. If you write an email containing any of these phrase types, your message is likely to land in the recipient’s spam folder. Avoid at all costs.
Calls to Action
While these are definitely recommended for anyone selling a product, certain word combinations will be immediately flagged as spam. If possible, leave the following out of your emails:
- Apply now
- Call free
- Click below
- Click here
- Get started
- See for yourself
- Subscribe
Instead, be more imaginative with encouraging your readers to buy. If you put some thought into your calls to action, you can avoid being sent to the spam folder.
Cash Words
Since a lot of spam plays on the reader’s desire for easy money, it’s not surprising that there are plenty of cash-related words which spam filters look for. Keep these out of your messages:
___% off
- Bargain<
- Cash bonus
- Earn extra cash
- Lowest price
- Money back
- No cost
- Only $___
- Save money
Again, use some different phrases to entice people to purchase your goods. If you are sending solicited email, you can boast about the quality of your products and services rather than simply focusing on the financial aspect.
Spam-like Topics
Finally, there are a number of topics which seem to be predominantly used by spammers. Use other words or focus on different subjects rather than putting your emails at risk with the following fields:
- Credit cards
- Bankruptcy
- Casinos
- Debt consolidation
- Internet marketing
- Medicine
- Online pharmacy
- Refinancing
If you work in any of these industries, be aware there is a high chance that most spam filters will flag your messages. In this case, we recommend that you use alternative wording when writing emails to your clients and customers.