In today’s technological society, one thing that’s remained consistent in business is the use of email. Maintaining effective communication is essential for business success and that’s where email ticks all of the boxes, no matter what industry you’re in.
Email has become a tool that’s relied upon every day. Why? Well, it’s fast, reliable and can help with a multitude of business operations across all departments. But, are you making the most of everything that email can offer?
Here’s why email is so important for business and what it can be used for.
What can you use email for?
The main purpose of email is to send fast messages directly to the recipient’s inbox whether they’re on the other side of the world or the other side of the office. However, when it comes to business use there are many ways of utilising email to improve your operations, improve efficiency and more.
Sending internal emails
Businesses of all sizes must maintain good communication and email is great for that. Even if you are sitting beside your team in an office, sending emails when necessary, will provide a reference point that they can look back on when needed. It’s easy to forget when you’ve been told about an upcoming meeting or a task that needs to be completed, but when the reminder is sent via email everybody is kept in the loop.
Communicating with clients
Email is usually the most effective and reliable way of communicating with your clients so don’t neglect it. Send over work, keep them updated on your progress and more, all via email. It only takes a few minutes to send an email across but doing so will help you create a good relationship with all of your clients.
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Distributing newsletters
If you have regular updates that you need to share across the company, why not create a monthly newsletter? Not only is this a great way of keeping your whole business aware of what’s going on, but it’s a greener way of distributing your newsletter compared to having paper copies. You might also want to create an external newsletter for your customers or clients.
Creating marketing information
When used in the right way, email marketing can be very effective. By creating a mailing list, you can deliver targeted messages to an already engaged audience. The key is not to send email after email, but instead create campaigns that will inform your customers, drive sales and peak interest. Landing directly in their inboxes, a good email marketing campaign can help you reach monthly targets much easier.
Instant messaging is efficient
Most email networks will also have an instant messaging option. If you need to contact a colleague or someone else from your contact list but it doesn’t warrant an email, instant messaging is a great tool to use. Efficient, handy and ideal for sending over quick queries, you can get an answer in just a few minutes. Plus, you can make group chats so particular departments can communicate easily, have video calls and more.
What are the advantages of using email?
So now you know some of the top ways that email can benefit your business it’s time to discuss the advantages of utilising it. You’d notice the difference if you no longer had access to email but you probably don’t realise on a day to day basis how beneficial it really is to your business.
You can communicate with people globally
If you need to stay in touch with international clients then giving them a call isn’t practical especially if there is a large time difference. Email makes it very simple to send across a message directly to their inbox so it’s ready and waiting. Without a good method of communication such as email, your business will not be able to grow at the rate you would like.
Email provides a paper trail for future reference
In business, it’s always good to have a paper trail of any important information or messages that you send. For example, if you have a private discussion with one of your employees or come to a new business agreement with a client you should always follow up with an email to confirm what you’ve discussed. That way you can refer back to this chain of emails if you need to in the future which will prevent any confusion.
Integrating calendars is easy
Did you know that email can help with your daily, weekly or monthly planning? Whether you want to organise a meeting or you simply need to send reminders, email allows you to integrate your online calendar with people across the business. With your schedule in one place, managing your time is simple. Email offers everything you need under one roof.
Low cost
You haven’t got to worry about high costs when it comes to email. The great thing about it is it offers so many benefits but it’s very affordable. From day to day use to email marketing, you’d be surprised just how much you rely on email and the bonus is the low overheads. It’s important to keep your expenses in check, but with email, you have little to worry about yet the network covers a lot of your daily needs. What more could you want?
Sending emails is fast and convenient
One of the top advantages of using email is how fast it is. When you send an email it goes straight into the recipient’s inbox any time of the day. You should find the most efficient methods for everything across your business so you can meet deadlines and aren’t held back by unnecessary delays. Emails can be sent 24 hours a day, 365 days a year. Whether you’re in the office, commuting, working from home or on a business trip email is very convenient.
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